国际商业文化

在今天的国际市场上，懂得文化差异、建立商务联系已显得尤为重要。本书讲述了如何把握文化差异从而避免失礼言行。书中详细介绍了主要的文化差异，解释了如何理解非语言文化信号，并点出了商务人士面临的冲突和机遇。

Chapter1 UNDERSTANDING CULTURAL DIFFERENCES Chapter2 BASIC CULTURAL TYPES Chapter3 THE IMPACT OF CULTURE Chapter4 THE GLOBALIZATION OF BUSINESSS Chapter5 CUSTOMS ETIQUETTE AND PROTOCOL Chapter6 COMMUNICATING ACROSS CULTURES Chapter7 NON-VERBAL COMMUNICATION Chapter8 WRITTEN COMMUNICATION Chapter9 CULTURAL LANDMINES FOR WOMEN Chapter10 GIFT GIVING Chapter11 HUMOR ACROSS CULTURES Chapter12 CROSS-CULTURAL MEETINGS Chapter13 CROSS-CULTURAL NEGOTIATIONS Chapter14 CORPORATE CULTURE Chapter15 CORPORATE ETHICS ……