现代商业英语书信

作者简介： 阎善明，数十 年来从事英语（主要 是商务英语）教学研 究工作。曾在外贸 部门工作一段时间， 积累了一定的实务 知识和经验，并曾 受聘于联合国语言 司任高级翻译（P3）数 年，主要进行有关 经济和外贸方面的 翻译工作。现任对 外经济贸易大学英 语教授。

本书首先以新旧、简繁等对比手法阐述了商业英语的写作原则以及如何运用语言技巧有效地表达自己的意图，宣传介绍自己的产品或市场。本书的编写方法是按外贸程序的主要环节选用大量实用信例详细论述各类外贸书信的基本要求、特点和写作技巧；与此同时提供丰富的商业词汇、行话和习语。自第四章起配有常用语句以供读者撰写外贸书信时参考使用。凡本书补充读物皆选编自英美等国家商业书信并按外贸环节排列，便于读者进一步扩充商业英语的知识。所有课文中的商业词汇特别是行话都有详细注释，对疑难词汇和片语配有中英文对照的解释和例句。各章皆有大量练习题以巩固所学知识。

Chapter 1 Introduction: The Influence of the Past on Letter Writing Chapter 2 Writing Principles Section 1: Completeness Section 2: Conciseness Section 3: Consideration Section 4: Clarity Section 5: Concreteness Section 6: Courtesy Section 7: Correctness Chapter 3 Business Letters: Style and Format Section 1: Letter Styles Section 2: The Format of the Business Letter Unit 1: Standard Parts of the Business Letter Unit 2: Optional Parts of the Business Letter Chapter 4 Inquiries and Requests Section 1: Inquiries Unit 1: General Inquiries Unit 2: Business Inquiries (I) The"First" Inquiry (II) Replies to the "First" Inquiry (III) Routine Inquiries and Replies (IV) Tabulated Inquiries (V) Specific Inquiries Section 2: Requests Unit 1: Routine Requests Unit 2: Granting and Refusing Requests Chapter 5 Quotations Section 1: Routine Quotations Section 2: Quotations Subject to Confirmation (Non-Firm Offers) Section 3: Quotations with a Validity Limit (FirmOffers) Section 4; Cdunter-Proposals Chapter 6 Sales Letters Section 1: Unsolicited Sales Letters Section 2: Solicited Sales Letters Chapter 7 Orders and Order Acknowledgments Section 1: Orders Section 2: Order Acknowledgments Chapter 8 Execution of Orders - Transport, Insurance & Packing Secfion 1: Transport Unit 1: Transport by Sea Unit 2: Transport by Air Unit 3; The Container Service Unit 4: Chasing Letters about Transport Section 2: Insurance Section 3: Packing Chapter 9 Payments Section 1: Section 2: Section 3: Section 4: Section 5: Banker's Drafts and Transfers Bills of Exchange (Drafts) Letters of Credit Credit References Debt Collection Chapter 10 Claims and Adjustments Section 1: Claims Unit 1: Direct Claim Letters Unit 2: Persuasive Claim Letters Unit 3: The Tone of the Claim Letter Section 2: Adjustments Unit 1: Granting an Adjustment (1) Adjustment Situations (11) The Inductive Order in the Good-News Adjustment Unit 2: Refusing an Adjustmen.t (I) Specimen Refusal Letters (II) An Exceptional Case (III) The Language in Refusal Letters Unit 3: Courtesy and Consideration in Adjustment Letters Chapter 11 Telegrams and Telexes Section 1: Telegrams Section 2: Telexes Appendixes 1. Contract 2. Purchase Contract 3. Sales Confirmation (asperbuyerssample) 4. Survey Report 5. Certificate of Origin 6. Certificate of Quality 7 Export Licence Bibliography