现代经贸英语教程

内容提要 本教程适合高等院校各财经系科及英语系科使用，也可作涉外经管部门和企业工 作者学习经贸英语的教材或读物。 本书课文均取材于当代英、美等国的书刊，内容涉及经济理论、金融、投资、保险、 管理、工业、贸易以及国际著名大公司的情况介绍等等。全书共有28篇课文，每课包 含单词、短语、专门名词、经贸术语，以及词组解释、难句注释和练习，另外配有四大部 分复习性综合练习，书末附有总词汇表。

目 录 前言 1. What Economics Is All about 2. U.S International Trade 3 Sources of Productivity Growth 4. What Is Management? 5. Environmental Factors and the Location of Manufacturing 6. Pressures for Trade Restrictions 7 Small Business in the U.S Economy Revision Exercises 8. Basic Functions of Commercial Banks 9 Govemment Intervention in the Money Supply and Foreign Exchange 10. The Benefits of Foreign Direct Investment to Host Countries 11. Less Developed Countries' Trade in Manufactures 12. The Determinants of Foreign Exchange Rates 13. Instruments of Trade Policy 14. Factors Affecting Pricing Decisions Revision Exercises 15. The Nature and Role of Insurance 16. Banking and Business 17. International Money Markets 18. Improving Quality: Lessons from Hewlett-Packard 19. Evolution of Mass-Merchandising Retailers 20. Patterns of Multinational Cooperation 21 Characteristics of High-Technology Industries Revision Exercises 22. Marketing Services Globally 23. The Forms and Economic Functions ot' Business Firms 24. Protection of Intellectual Property Rights 25. Ford Motor Charges Ahead and into Globalization 26. BankAmerica Struggles to Fulfill Its Founder's Dream 27. The Development of Motivation Theory 28 Steel Collar Workers: How to Use Robots Revision Exercises Index of New Words & Phrases Index of Proper Names Index of Economic Terms & Expressions