高级商务英语教程

内容提要 本书原名《ENGLISH FOR BUSINESS》，是香港职业教育界的权威教 材之一，在香港已畅销20余年，它的内容是讲授商务应用文的写作，包括 商务谈判、投诉应诉、求职、催账、促销、报告、会议纪录等几个方面。 本书选材丰富，语言地道，形式规范，既有很强的实用性，又十分注重 语言运用能力的综合训练。读者学完本书，基本上可满足日常商务活动 对英语的果求。本书适合有一定英语基础的涉外企业、外资机构职员及 有关专业的学生阅读。

CONTENTS 译注者的话 1 BUSINESS CORRESPONDENCE: BASIC PRINCIPLES The Aim and Language of a Letter Conventions and Format The Pattern of Correspondence General Effectiveness in Writing 2 TRADE NEGOTIATIONS Opening the Negotiations: The First Letter of Enquiry Responding to Negotiations: The Letter in Reply Placing an Order Acknowledging an Order Further Negotiations: Requests For Better Terms Further Negotiations: Replies to Requests For Better Terms Further Negotiations: Agency Agreements Alternative Ways of Expressing Oneself Language Notes and Exercises 3 COMPLAINTS AND HOW TO DEAL WITH THEM Complaints and Replies in General Complaints about Poor Quality and Replies to Them Complaints about Poor Service and Replies to Them Unjustified Complaints and Replies to Them Alternative Ways of Expressing Oneself Language Notes and Exercises 4 EMPLOYMENT APPLICATIONS AND REFERENCES The Curriculum Vitae or Resume The Letter of Application Enclosing a Curriculum Vitae Letters of Application: For a Secretarial Post For a Managerial Post References Language Notes and Exercises 5 COLLECTlON LETTERS The First, Second and Third Letters Calling for Overdue Payment Alternative Ways of Expressing Oneself Language Notes and Exercises 6 SALESLETTERS Functions of Sales Letters Factors in Planning Sales Letters Aims of Sales Letters: Selling by Mail Producing Sales Enquiries Stimulating Visits to a Showroom Creating Goodwill Language Notes and Exercises 7 CORRESPONDENCE SUMMARlES Methods of Summarisation Types of Summary Summarisation as a Whole Summarisation by Stages Worked Examples Language Notes and Exercises 8 CTHER FORMS OF WRlTTEN COMMUNlCATlON Memoranda: Pattem and Principles Types of Memoranda: Giving Instructions Asking for Instructions Reporting on Action Taken Reporting an Incident Discussing Company Policy Simple Memos Proposals Heads of Agreement Language Notes and Exercises 9 REPORT WRITING 1O Full Investigative Reports Approaches to Investigative Reports: Tenns of Reference Preparation Organisation Writing Letters and Memoranda of Transmittal Example A: A Full Investigative Report Short Reports Example B: A Short Report Mixed-Form Reports Example C: A Mixed-Fonn Report Eye-Witness Reports Example D: An Eye-Witness Report Language Notes and Exercises THE PREPARATION AND RECORDlNG OF MEETlNGS Preparing the Agenda Writing the Minutes ll SPEAKlNG IN PUBUC Approaches to Speaking in Public Preparation Methods of Delivery Visual Aids Aspects of Presentation: Introduction to a presentation The main body of a presentation Concluding a presentation Answering questions Style in presentation APPENDlCES: A. The Export Trade: Shipping, Payment and Banking Services Glossary of Commercial Terms B Jargon to be Avoided