管理创新

思路从何而来？ 在实施新思路的过程中怎样排除各种障碍？ 什么是综合法、平行思维法、形态分析法和头脑风暴法？ 对难题加以定义为何重要？ 本书对上述问题及其他有关问题作了清楚而确切的解释。 对于那些接受短期培训的管理者、MBA，以及想迅速了解这 一问题核心内容的教师和学生来说，都不失为极具价值的参考 书。它还可以作为管理人员的藏书，以及那些有抱负的管理人 员完善自己知识和技能的参考资料。

Contents 1. Creativity in management Nature of creative thinking The importance of creativity in management Creative problem solving The background of creative problem solving Overview of the creative problem-solving process An IDEAL model for problem solving How creative thinking may be used in management Problem identification and definition Idea generation methods Evaluating ideas Implementing ideas Computer assisted creativity aids References 2. Coping with blocks to creative problem solving Information processing and problem solving Mind-set Other barriers to creative problem solving Blocks in an organizational setting A climate for creativity and innovation References 3. Theories of creativity What is creative thinking? What are ideas? Theories of creativity The cognitive theory of creativity The brain as a human information processing system How knowledge is stored in memory SCRIPTS, DELTACTS and MOPS How we get ideas: the index metaphor' References 4. Identifying the problem Problem definition and redefinition Methods of problem definition or redefinition Redefinitional techniques Analytical techniques References 5. Morphological analysis and related techniques Listing Ch'ecklists Cliches, proverbs and maxims Attribute listing Morphological analysis SCIMITAR Heuristic ideation technique Component detailing The Allen morphologizer Sequence-attribute modification matrix References 6. Brainstorming and its variants Classical brainstorming Main types of problem that can be tackled Composition of a brainstorming group Conducting a brainstorming session The process of brainstorming Brainwriting game Gordon-Little variation Story boards Trigger method References 7. Lateral thinking Vertical versus lateral thinking Dimensions of lateral thinking Analogies References 8. Synectics and related approaches Metaphors Synectics Nature of the psychological states Membership of a synectics group Features of synectics Operational mechanisms Synectics process When to use synectics, and its limitations References 9. Miscellaneous idea-generating methods Visual metaphor Mind-mapping Value analysis Force field analysis Symbolic representations Attribute analogy chains Bionics Free assodation Story writing Crawford slip writing Lotus blossom Fishbone diagram Scenario writing Scenario day-dreaming Cross-impact analysis References 10. Evaluating ideas Collating and sorting ideas Evaluating ideas Culling, rating and scoring screens The Castle technique Creative evaluation Decision balance sheet Disjointed incrementalism Goalstorming Highlighting Reverse brainstorming Sticking dots Weighting systems Multifactor matrix Choosing an evaluation method References 11. Implementing ideas Blocks to getting ideas adopted Putting ideas into practice Reducing resistance to change Coping with criticism Consensus mapping Potential problem analysis Research planning diagrams PERT techniques Post implementation References 12. Computer assisted creativity Role of computers in creativity Computer assisted idea generation for individuals Restructuring thoughts Group creative problem-solving aids Evaluation of the alternatives Implementation of ideas Conclusion References Further reading Index