国际商务联系学

INTERNATIONAL BUSINESS COMMUNICATION CONTENTS PREFACE CHAPTER ONE BASIC CONCEPTS I Information Theory II Theory of Human Communication III International Business Communication IV Prerequisites for the Subject CHAPTER TWO CULTURAL INFLUENCES 1 Different Cultures mean Different Communications 1 Comparisons between Written and Oral Communications 1 English,a Changing Language IV English and Chinese as Common Business Languages CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES 1 Modes of Business Communication 1 Business Communication Principles( 1 ) Completeness ,Conciseness ,Consideration B Business Communication Principles( 1 ) Concreteness, Clearness,Courtesy, Correctness CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE MESSAGES 1 Importance of Good Planning 1 Five Planning Steps B Basic Qrganizational Approaches IV Composition of the Message and Its Completion CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING 1 Domestic Business Letters II International Business Letters III The Job Application Messages IV Other Main Types of Business Writing emos, Cables, Telexes and Faxes CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH 1 Direct Requests 1 Good News Messages B Bad News Messages IV Routine Business Letters CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES 1 Some Guidelines 1 Thank-you Messages III Messages for Joyous Occasions IV Messages of Sympathy V Invitations and Responses CHAPTER EIGHT ORAL COMMUNICATIONS 1 Importance of Effective Oral Communication in Interna- tional Business 1 Behavioral Variables Affecting Oral Presentations 1 Main Types of Oral Communications and Their Preparation IV Listening CHAPTER NINE TRANSLATION FOR INTERNATIONAL BUSINESS 1 Newmark' s Dynamics of Translation 1 Communicative Translation 1 Some Suggestions for Communicative Translating IV Examples of Written Translations for Business CHAPTER TEN A FEW WORDS ABOUT THE HI - TECHS USED FOR COMMUNICATIONS IN INTER- NATIONAL BUSINESS 1 Just a Few Words 1 Products Now Available 1 Things to be Available Soon IV Possible Effects on Business Communicators